Over the course of a freelance contract role with Nude Lucy, I took full ownership of their graphic design needs across digital platforms. This included designing EDMs (newsletters and sale campaigns), website and mobile graphics, and assets that spanned ads, social media, and cross-channel marketing.

The focus was on ensuring brand consistency, while creating visually engaging, high-performing content that aligned with Nude Lucy’s minimal, contemporary aesthetic. The work contributed to enhancing the brand’s digital presence across touchpoints during a key retail season.