CLIENT: Lerroi

LOCATION: Melbourne, Victoria

SCOPE: Social Media Management

I developed and managed Lerroi’s social media strategy to increase brand awareness while ensuring the content remained authentic and aligned with the brand’s values. I oversaw their Instagram, TikTok and Pinterest accounts, creating engaging content that resonated with their audience. Additionally, I provided monthly social media reports, analysing performance metrics to refine strategy and drive continued growth.

Lerroi is a Melbourne-born clothing brand rooted in simplicity, authenticity and urban culture. Inspired by the city’s diverse and creative energy, Lerroi focuses on crafting high-quality, stylish apparel without the need for an elaborate backstory—just a pure passion for great clothing.