CLIENT: forRunners
LOCATION: Melbourne, Victoria
SCOPE: Social Media Management
What I provide for forRunners goes beyond just design—it’s about creating an experience. From strategic content plans that align with key pillars like injury prevention, performance improvement and holistic training, to engaging visuals and educational content, I aim to inspire and connect with their community. I ensure the design speaks to their audience’s goals, whether they’re looking to stay injury-free, boost performance, or reach personal milestones.
Alongside Instagram and campaign visuals, I also regularly create graphics for the forRunners app itself—ensuring cohesion between the product and the brand's broader digital presence.
By maintaining a strong visual identity across their Instagram and app, I’ve helped build brand awareness, drive downloads and foster long-term engagement—reinforcing that forRunners isn’t just an app, but a supportive partner in every runner’s journey.
As a designer, I’m passionate about bringing ideas to life in ways that truly resonate with audiences. With forRunners, I’ve had the privilege of combining my expertise in visual storytelling with their mission to empower runners through a comprehensive, science-backed fitness app.
One of my favourite projects has been designing custom graphics for 16 different cities, each highlighting their most iconic running track locations. I crafted every design to reflect the unique features of the city—making each one instantly recognisable and meaningful for runners using the app. These visuals were thoughtfully developed to feel immersive and local, helping runners feel connected to the places they train in or dream of visiting.
