CLIENT: Clutch & Co

LOCATION: Melbourne, Victoria

SCOPE: Graphic Design

Clutch & Co is more than just a golf apparel brand — it’s a tribute to those unforgettable sporting moments that give you goosebumps and fire up your love for the game. Founded by brothers Dom and Hugh Tyson, this family-run business blends a deep passion for golf with a belief that we’re all capable of “clutch” moments, even in a casual round with mates.

I worked with Clutch & Co to create a series of high-impact Facebook ad campaigns and website graphics that aligned with their energetic, sport-driven brand identity. My goal was to translate that sense of adrenaline and community into visuals that not only captured attention but also inspired action.

From motion-driven ad creative and bold copy overlays to clean, conversion-focused web graphics, I focused on crafting designs that celebrated both performance and personality — speaking to the everyday athlete while reinforcing Clutch & Co’s identity as a confident, relatable golf label.