CLIENT: Sarah Rowe
LOCATION: Melbourne, Victoria
SCOPE: Brand Identity and Website Design
Sarah Rowe is a triple-code sportswoman. She currently plays association football for Central Coast Mariners and women's Australian rules football for Collingwood in the AFLW. Her journey from a multi-sport athlete in Ireland to excelling in both football and AFL highlights her resilience, adaptability and dedication.
Sarah is passionate about using her platform to promote fitness, mental health awareness and empowerment for young athletes. As an ambassador for Live Life Whole, she strives to inspire young women to prioritise their health and well-being. Through her brand, Sarah aims to connect authentically with her audience, expand her career opportunities and collaborate with brands that align with her values.
To elevate Sarah Rowe's personal brand, I focused on showcasing both her athlete persona and personal interests, creating a brand identity that reflects her life on and off the field. I designed an elegant, feminine logo and branding that highlights her unique personality and passions beyond sport. A structured content and social strategy was implemented to enhance her digital presence, ensuring consistent engagement and connection with her audience, while a content bank and social media management kept her brand cohesive and aligned with her goals.
