CLIENT: Yarra Valley Caviar

LOCATION: Melbourne, Victoria

SCOPE: Ad Creation

Yarra Valley Caviar is Australia’s premier producer of hand-milked, 100% Australian-grown Atlantic Salmon and Rainbow Trout Caviar. Renowned for its world-class sustainability practices, the brand holds BAP certification, ensuring excellence in food safety, environmental responsibility, social welfare and animal health.

To elevate its digital presence, I created ad creatives designed to captivate the target audience, showcasing Yarra Valley Caviar’s premium quality through stunning imagery and compelling creative elements. This approach effectively highlighted the product’s uniqueness and ethical sourcing, driving engagement and brand recognition.