CLIENT: Ballarat Marathon

LOCATION: Melbourne, Victoria

SCOPE: Social Media Management

The Ballarat Marathon is an annual road-running festival set against the stunning heritage backdrop of Ballarat, Victoria, just 75 minutes from Melbourne. This event attracts both elite and recreational runners, offering scenic race routes through historic streets while showcasing the city's vibrant culture, art, food and community spirit. With support from key partners like the City of Ballarat, Federation University, Brooks, and Nutrition Warehouse, the marathon is on a mission to become the largest regional marathon in the world.

To elevate Ballarat Marathon's presence, I crafted a comprehensive social media strategy, focusing on engaging content, influencer collaborations and targeted campaigns for key dates across their Instagram page. I also designed graphic assets for:

Ballarat Marathon Podcast
Weekly Marathon Countdown
Training Program Guides
Merchandise

This digital-first approach has significantly boosted engagement and expanded reach, resulting in the highest number of marathon entries to date. The content's aesthetic is modern and sporty, while incorporating subtle elements of the location’s rich history to resonate with the community and participants.